ICM Creative
All work
ArmsEzzz// Ecommerce Build

ArmsEzzz — a new ecommerce brand, built end to end.

A new ecommerce brand with no identity, store, or way to sell. We built all of it — brand, production, online store, paid media, and lifecycle email — then produced the spot to launch it.

// The problem

ArmsEzzz had a product and an idea — but no brand, no storefront, and no way to reach buyers. Everything a new ecommerce company needs to sell had to be built from zero.

Brand DesignAd ProductionEcommerce StorePaid AdsEmail AutomationSales Funnels
// What we built

Brand Design

A complete visual identity — logo, palette, and brand system — that gives ArmsEzzz a distinct, ownable look.

Ad Production

A launch-ready direct-response video spot, produced end to end, to introduce the brand and earn the click.

Ecommerce Store

A conversion-focused online store built to turn traffic into orders.

Paid Media

Paid ad campaigns to put the brand in front of ready-to-buy attention.

Lifecycle Email

Automated email flows to recover carts and bring customers back.

Sales Funnels (next)

Acquisition funnels to scale the brand are the next phase of the engagement.

// The outcome

A complete, launch-ready ecommerce brand — identity, store, spot, and acquisition — built and shipped by one team.

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