// Brand + Full-Stack PlatformSAëF — a brand and a production platform, engineered from zero.
An executive-protection startup with nothing but an idea. We built the whole company — brand and identity, an animated marketing site, and a production-grade platform with a multi-step booking-and-pricing funnel, Stripe payments, a secure client portal, and admin dispatch tooling — all on a hardened, audited backend. Concept to launch, by one team.
SAëF had a high-trust service but no brand, no product, and no system — no way for clients to book and pay, and no way for the team to dispatch. The identity, the customer-facing app, and the internal operations tooling all had to be designed, engineered, and secured from scratch.
Brand & Identity
A premium brand for a category where trust is everything — identity, system, and voice, built to signal credibility on first impression.
Design System & Product UX
A complete design system and end-to-end product design, shaped around how clients actually book and manage protection.
Animated Marketing Site
A GSAP-animated marketing site — hero, story sections, and video — engineered to launch the brand and convert.
Booking & Dynamic Pricing
A multi-step booking funnel with live, dynamic pricing and maps — engineered for real-world logistics, not a contact form.
Secured Backend & Database
A production database with row-level security, functions, and triggers — architected to scale safely under real load.
Payments & Provisioning
Stripe payments with webhooks and automated provisioning, wired straight into the product.
Client Portal & Auth
Secure authentication and a client portal to book, manage, and track protection details.
Admin & Dispatch Tooling
Internal tooling to route and dispatch details in real time, backed by automated transactional email and notifications.
Security, QA & Launch
Security hardening, an audit, full end-to-end QA, and production deployment — built to enterprise standards.
A complete, production-grade platform — brand, marketing site, booking-and-pricing engine, payments, client portal, and dispatch operations — taken from concept to launch by a single team. Over 1,200 hours across thirteen workstreams, front to back.
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